The business is a newly developed food court kiosk brand created after COVID by a founder with a long professional background at Al Fardan Group. The concept, branded as International, was designed as a hybrid between Subway and Charlie’s, offering a versatile mix of grilled, fried, and cold sandwiches. The brand was launched to fill a gap in the quick service sandwich market, combining speed, flavor variety, and an accessible price point.
The outlet opened in mid 2025 and features a compact, efficient layout with a front service counter and a rear fryer and prep area. The menu includes grilled subs, fried items, and cold sandwiches, allowing the brand to appeal to a wide customer base throughout the day. The kiosk format keeps overheads low while still offering the full functionality of a fast casual sandwich shop.
The operation runs with 3 cross trained staff members who handle preparation, cooking, and service without the need for a dedicated chef. Total monthly salaries for the team are approximately AED 7,000, making the labor structure lean and efficient. The kiosk’s size and layout are optimized for quick service, minimal wastage, and smooth customer flow during peak mall hours.
Monthly revenue averages around AED 32,000–35,000, with the business generally operating at or near breakeven depending on daily fluctuations. Combined monthly expenses, including rent AED 13,000 and related mall charges, are approximately AED 32,500. The owner reports that all bookkeeping, audits, and tax submissions are fully up to date, with no outstanding liabilities. The total investment into the setup is approximately AED 920,000, and while the owner prefers to recover this amount, he is open to negotiation with serious buyers after they inspect the site and review operations.
The brand is marketed as a transferable concept under International brand name, complete with established vendor relationships, menu designs, and brand identity. The founder holds trade registrations in New Jersey and a trade license in Virginia, with long term plans to expand into the US market.
The business has historically shown strong daily sales, though recent external events and contractor delays temporarily affected performance. The owner is willing to support the buyer during the transition and highlights the strong location, favorable landlord relationship, and potential for growth under experienced F&B operators.
More details will be provided after signing an NDA.
