Please read the advert carefully => We have included A LOT of critical information.
We have also attached a "Frequently Asked Questions" document under the "Other Information" section of this ad (below).
**THE BUSINESS IN A NUTSHELL:**
Our café focuses on the health-conscious segment of the industry. Our business model revolves around 3 types of products:
1) Very Premium ("Specialty / Artisan") coffee
2) Healthy smoothies and protein shakes
3) Super healthy grab-n-go food
We have also just started a coffee subscription model, where our customers can do some savings on their coffee by paying monthly (guaranteeing traffic of that customer and creating opportunities for cross-sells).
The size of our little café is around 250 sqft, (grab-n-go concept), with 2 tables and 4 chairs indoors.
**THE LOCATION:**
We’re the ONLY coffee shop on the 1st floor of a very prestigious and busy commercial tower. We have GUARANTEED traffic due to several factors:
1) We’re a corner coffee shop, one side is part of a large busy gym, the other side faces a constant crowd on that floor (prayer rooms, multiple customer service centers for various government services, Typing services, Banks, ATM, right next to our shop…etc.).
2) The gym is constantly conducting lots of marketing events, which takes care of most of our marketing, free of charge, as each new gym member is a potential new customer (since we're the only café in the gym).
3) We are blessed with a CHEAP rent (45K / Yr), and that includes DEWA, Internet, Chiller...etc.
**OUR REPUTATION:**
We have over 200 reviews on Google, with an average of 4.9 stars.
Our products and staff are just amazing, and this is the thing we’re the most proud of. Our staff are not just order takers, they’re passionate sales people and they know each of our customers.
**OUR FIXED COST: **
- Our rent is only 45K per year, all inclusive.
- We do not pay DEWA, Empower or Internet, or anything at all, as this is paid by our landlord and it is a written part of our lease agreement.
- License cost renewal is around 20K per year, next renewal will be June 2024.
All of the VISAs, PIC training, Basic Hygiene, Food watch…etc. have been paid for.
**THE EQUIPMENT:**
We opened 2 years ago and we've been extremely serious about any maintenance (receipts available to prove it), so we have state of the art equipment.
**WHY ARE WE SELLING?**
We (my wife and I) set up businesses and sell them. That’s what we do. We’re not interested in keeping them once they take off. Our goal is to continue finding amazing (exclusive) locations and set up bullet proof businesses for sale.
And by the way, NO, we're not leaving the country like 90% of people selling their business say they are... we are happy in Dubai and we don't think there is a better place on earth for us to be honest. This means that we are going to be available for the new owner, we want the transition to be successful.
There is already a manager there (and a deputy manager as a back up) and we have absolutely no more value to add. Time will consolidate the business’s reputation further, as more and more customers become loyal.
In the meantime, everything is 100% systemized and documented (That’s how the staff manages everything on its own, even when they just joined us).
**WHO DOES OUR ACCOUNTING?**
Our accounting is done professionally by a superb accountant and our audit is up to date. So all the numbers are crystal clear, invoices and receipts are ALWAYS scanned and saved in our accounting software and available any time. Thanks to that, each supplier's contact detail and transaction history is saved and each transaction recorded by our staff on a daily basis, so that accounting fees are very minimal.
**HOW DO WE DO OUR MARKETING?**
The gym conducts heavy marketing events and campaigns every month and we benefit from them of course.
We offer complimentary (low quality) filtered coffee to gym members as well, which also drives traffic to our shop every day.
But to be honest, none of these methods beats what our staff and products achieve on a daily basis, in terms of customer loyalty. We’ve designed best-selling recipes and hired & trained happy staff whose primary job is to build relationships with each customer (not just “take orders”). The manager has been there for more than 2 years and monitors excellence in everything we do or say.
**WHAT IF THE STAFF LEAVES, HOW WILL I SURVIVE WITHOUT THEIR KNOWLEDGE?**
In the event that you need to hire staff, we've built the business so that it can be operated by any staff any time, according to the highest standard. Every recipe sheet, every supplier, every food costing, processes, templates, instruction video is on our system. Our operational manual (S.O.P.) includes absolutely everything, even including the way each equipment should be cleaned for example.
We recruit staff based on their personality and attitude, never based on their experience, because our S.O.P takes care of the know-how. Finally, every staff that leaves before the completion of 2 years has to pay back VISA costs.
**WHAT WE DO NOT HAVE:**
We do not have a kitchen. This means that although we have a restaurant license (on top of a café license), we’re not allowed to cook. We do not have gas arrival for example. We can (and we do) assemble food like (sandwiches, açai bowls, salads…etc. but you can’t cook anything there (although it's amazing how much we can do with just an air fryer, rice cooker, microwave and convection oven...)
**KEY FIGURES:**
We’ve been profitable 6 months after we started (we opened in June 2022), which is rare in the industry, but we attribute it to our great location, our products and staff.
We currently generate around 10K per month (profit) and this is about to go to 15K as we just increased our prices (our unique location and exclusive products allows us to do just that). This is growing naturally as more and more people try our exclusive products and interact with our superb staff, every year is better.
Current Sales: 30-35K AED per month (for now)
- Fixed Monthly Expenses: 3,750 (Rent is paid monthly) + 5,500 (2 staff) + 1,666 (license)
- Variable Expenses: Inventory (Buying Food and Drinks that we then sell)
Finally, this is NOT a distress sale so if you feel your budget is not sufficient, then this is probably not for you. We know there are 1000s of businesses on this website but if you want a truly profitable / self-operated business with a predictable revenue and a hard-to-beat location, it will cost you more than the standard business out there.
**HOW WE VALUED THIS BUSINESS**
We valued this business based on 3 criteria:
1) Our initial investment (CAPEX) cost.
2) Location Location Location (not just the low rent but also no DEWA, no A/C, no internet cost...) + Guaranteed daily traffic from the Gym members and government offices / banks on the same floor. + NO OTHER CAFES / RESTAURANTS ON THE SAME FLOOR
3) Current sales performance (AED) + our secret recipes + proven (documented) processes & systems + a Self-Managed Business.
We did not factor in the growth potential of the business, as we continue “wowing” our customers!
We did not even factor in our outstanding independent staff (they will run the business for you, if they’re allowed to continue doing that).
This opportunity is only for savvy investors that want a self-operated business generating monthly revenue.
