This brand is a performance-driven, direct-to-consumer e-commerce brand operating at the intersection of clean skincare consumables and at-home beauty hardware. The company specializes in a curated, pro-aging product suite featuring its signature beauty light device and clinically tested, microplastic-free topical serums and collagen supplements.
By pairing high-margin physical products with a fully automated EU fulfilment centre setup, the brand operates with zero home-warehouse management while delivering $482K in TTM revenue and $123K in net profit. With a 41.6% repeat customer rate and a strong reputation on Trustpilot, this business offers a turnkey digital asset ready for multi-channel scaling.
Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the existing team is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It is up to the buyer whether the team continues or if they prefer to take on day-to-day operations themselves.
Key Highlights
TTM Revenue: $482K
TTM Net Profit: $123K (25.5% Net Margin)
Gross Margin: 76.2% Overall (COGS at 21.0% / $101,085)
Customer Retention: 41.56% Lifetime Repeat Purchase Rate
Brand Authority: 4.7/5 stars across hundreds of verified Trustpilot reviews
Core Operating Platform: Shopify | Meta Ads Engine | Klaviyo Email | 3PL Fulfillment
Team Continuity: Two existing team members are available to continue with the business post-acquisition, providing an option for continued operational support.
Investment Highlights
Exceptional Unit Economics: High gross margins allow the business to comfortably absorb paid media acquisition costs while preserving strong bottom-line profitability.
Asset-Light 3PL Structure: Zero physical inventory handling for the owner. Stock is pre-stocked in a central EU fulfilment centre, clearing Benelux orders in 1–3 days.
Unmatched Customer Loyalty: Skincare is inherently consumable. A 41.6% repeat purchase rate proves that buyers love the formulas and regularly reorder.
Single-Channel Upside: The business reached nearly half a million in revenue relying exclusively on Meta Ads in Benelux. Google Ads, email flows, and subscriptions are virtually untapped.
EU Regulatory Compliance: All formulations, packaging, and safety documentations meet strict EU Cosmetic Regulations, making cross-border expansion into Germany, the UK, or France plug-and-play.
Market Opportunity
The European beauty and personal care landscape is undergoing a massive shift:
The Home Is the New Clinic: Consumers are replacing office laser treatments with effective home-led therapy and daily targeted skincare.
Clean & Microplastic-Free Demand: Clean, vegan formulations are outperforming the broader European cosmetics market at a 6.74%–7.12% CAGR. The brand's 100% vegan, microplastic-free formulations sit right in the sweet spot of this trend.
Fast-Growing Local Tech Market: The beauty device and skincare market compounds at 10.5% annually, providing a stable home base (81.7% of sales) with easy access to Belgium (18.3%) and Germany.
Marketing & Growth Infrastructure
Proven Meta Acquisition Engine: A battle-tested Meta Ads setup driving high-intent traffic across the Netherlands and Belgium.
Klaviyo Email Database: 5,307 active contacts with core abandoned checkout and post-purchase flows built out.
Verified Social Proof: Hundreds of verified reviews on Trustpilot driving strong landing page conversion rates.
Support SOPs Ready: Operational routines and support flows managed smoothly through Thrive Desk.
Assets Included in the Sale
Shopify store, brand domains, and all high-resolution digital visual assets.
Active physical inventory housed in the EU fulfilment centre hub
Complete customer database including 5,307 active Klaviyo contacts.
Historical Meta ad account data, creative assets, and UGC video library.
Supplier contacts and direct vendor communication channels.
Thrive Desk support macros and founder's operational SOPs.
Competitive Positioning
Unlike generic beauty stores selling white-labeled, uncertified products, this business stands out through:
Clean & Safe Formulations: 100% Vegan, Cruelty-Free, Dermatologically Tested, and microplastic-free.
Thick Basket Size & Margins: High product value absorbs ad costs easily while retaining 25.5% net profitability.
Strong Local Trust: 1–3 day shipping times, driving a high Trustpilot score.
Growth & Scaling Opportunities
Turn On Google Shopping & PMax: Search intent for LED masks, collagen powders, and barrier repair creams is massive.
Build Auto-Ship Subscriptions: Convert the huge repeat buyer base (41.6%) into monthly auto-ship refills for collagen powder and daily creams.
Geographic EU Expansion: Roll out winning creatives into Germany, Austria, France, and the UK with zero formula changes required.
Active Email Campaigns: Send regular campaign newsletters to the 5,307 Klaviyo contacts to extract high-margin revenue on demand.
Day-to-Day Operations
Monitoring daily orders and automated 3PL dispatch via Shopify.
Overseeing ad spend and creative iterations on Meta Ads.
Handling customer inquiries and support tickets via Thrive Desk.
Reordering inventory stock with established supplier contacts via direct communication channels.
Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.
Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
