This established premium dessert brand, launched in Abu Dhabi in November 2022, has grown into a three location operation with a strong presence in the UAE’s dessert market. The business follows a central production model, with all baking done in Abu Dhabi and supplied fresh to Sharjah and Dubai daily. With 80% of sales coming from online platforms such as Talabat, the brand enjoys strong digital visibility and a loyal customer base seeking high quality, non customized premium desserts.
The Abu Dhabi production facility serves as the core of the business, supported by a mall shop in Sharjah and a cloud kitchen in JVC Dubai. The Dubai kitchen measures 300 sq.ft, while the Sharjah and Abu Dhabi units are approximately 60–65 sq.m each. All locations are fully fitted, and the Abu Dhabi facility includes an electric oven setup suitable for high volume production.
The business employs ten staff members across all locations, including two pastry chefs, with six staff based in Abu Dhabi and two each in Sharjah and Dubai. Total monthly salary expenditure is approximately AED 30,000, overseen by Richa, the manager responsible for daily operations and coordination.
Monthly revenue averages AED 150,000 in Abu Dhabi, AED 40,000 in Sharjah, and AED 30,000 to AED 35,000 in Dubai. Despite strong sales, the business is currently not profitable due to multi location overheads. Monthly rent is AED 60,000 in Abu Dhabi, AED 55,000 in Sharjah, and AED 7,000 in Dubai. The business operates under two trade licenses—Abu Dhabi and Sharjah—covering all three units.
The owners are offering the full brand, including all locations, equipment, licenses, and operational structure, for AED 1.7 million. The reason for sale is their desire to exit the multi location setup and streamline commitments.
More details will be provided after signing the NDA.
