Available for acquisition is a portfolio of six iOS apps that provide mobile printing, faxing, scanning, call recording and VPN services. The main app offers mobile printing and is one of the oldest apps in the niche. It has more than 4 million installs worldwide lifetime. Around 70% of the current subscribers have been subscribed for more than a year (12 periods) and their bounce rate and churn is a much less than what it is for new subscribers. This core base carries and will carry the bulk of the profit regardless of circumstances.
Category for this app is Business & Office tools. It is suitable for a few niches – printing apps, scanner apps, document managing and editing apps. It offers advanced printing options that can’t be used without an app. Niche is sustainable, with steady traffic and interest. Growth opportunities include more traffic from ASA, ASO and paid channels (that have barely been tested).
To increase traffic and income, the new owner will ideally have a dedicated team of specialists that will be focused on this business and ready for marketing activities – working with ASA, ASO, paid channels, testing and increasing conversion. The current team cannot devote much time to these processes.
Keypoints
Subscription revenue
Proven paid marketing
Multiple things that can be optimized within the business
Tech stack: Mostly Swift, partially Objective C. DB – Google Firebase, API – iCloud, Google Drive, Dropbox. Analytics – Appsflyer, Adapty, ASAtools
Currency: USD
Target Price / Revenue: 2.16x
Target Price / EBITDA: 3.6x
