Asking Price : Aed 175,000
This gentleman's salon in Bu Daniq is one of a kind. It's full of luxury. Please read below in detail to get a complete and clear idea.
Abstract:
This paper evaluates the performance of a luxury salon from April 2023 to May 2024, emphasizing revenue, expenses, market position, customer base, and growth opportunities. With plans for expansion, the salon aims to attract a broader clientele by integrating diverse personnel and maximizing its online presence. By harnessing the potential of SEO strategies and actively managing customer reviews, the salon seeks to capitalize on its existing NFC rate cards and curated service packages to drive increased foot traffic and revenue.
Financial Performance:
Revenue: AED 130,000 over 13 months.
Expenses: Rent: AED 4,200; Utilities: AED 1,500; and Worker Salaries: AED 2,500.
Market Positioning:
The salon offers luxurious services.
Stands out with hydrafacial treatments.
Customer base and loyalty:
100 unique clients.
Operates a loyalty system.
Achieved a 4.8 Google rating with 85 reviews.
Expansion Strategies:
Utilization of existing, experienced personnel:
Filipino manager with a monthly salary of AED 2,500.
Egyptian experts are working on a commission basis, earning 45% of total sales.
Introduction of an experienced individual from India or Pakistan to cater to specific community needs.
Online Presence Enhancement:
Utilization of custom-built website for improved user experience and enhanced traffic potential.
Integration of SEO strategies to boost online visibility and attract new clientele.
Emphasis on regular content updates and leveraging NFC rate cards for customer engagement.
Assets:
Valued between AED 60000
license costs AED 20,000.valid till march 2025
Growth Opportunities:
Utilization of NFC rate cards for in-shop reviews.
Optimization of social media presence for increased visibility.
Active management of customer reviews to bolster reputation and attract new clients.
Continued collaboration for content calendar development and engagement with an SEO specialist further augment the salon's marketing initiatives.
I am not able to fully focus on the business as I purchased it in October 2023. After that, I implemented many things, for which I got results. If I continue to do so for the next 3 months, my sales will grow by 2x. but quite unfortunately, I have no time to look after this as I have a family now here and cannot see multiple businesses together.
