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The market segment: The company operates in the segment of up-market clothes in the Middle East. Its target audience is well-off people.
Unique business model that includes design, production, sales, post-sales service
The price of the company is AED 67,000,000 ($ 18,256,000)
Net Profit: 2016 – AED 14,268,450 ($ 3,887,860)
Payback period: about 4 years 8 months. This indicator is calculated on the basis of 2016 net profits.
The reason for sale: a parent company is required additional funds to invest in its core business, not associated with the fashion industry.
The business' sustainability: Despite the difficulties experienced during world recession 2014-2016, the company’s results demonstrate the crisis resilience of its business model. Compared to other retail companies, by contrast, this business has improved its performance as the company is targeted at an audience of wealthy people from the Middle East who are invulnerable to market fluctuations.
Perspective of company development: The company is ready for an international campaign and it has already had the business plan for expansion. It intends a high-profile launch in such prospective cities and countries as Qatar, Riyadh (Saudi Arabia), Muscat (Oman), Shanghai (China), Macao (China), Hong Kong, and Singapore, which will enable the brand to achieve international recognition.
Business expansion into new markets will ensure a rise in cost-effectiveness and a profits increase. According to the development and expansion plan the payback period will be significantly reduced to 4 years.
Ready to global expansion
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