A Lebanese restaurant with a clear franchise vision has been operating for approximately thirteen months inside a Mall in JVC, positioned to attract both mall visitors and the surrounding residential community.
The brand was built with long-term scalability in mind, supported by a strong digital presence, influencer collaborations, and consistent marketing investment. With nearly 6,000 Instagram followers and a 4.9 Google rating from around 400 reviews, the concept has already established credibility and customer loyalty.
The restaurant occupies a strategically approved space within the mall, backed by Dubai Holding’s three-year business plan approval—an advantage that simplifies expansion into other malls under the same group. The layout includes indoor seating, an outdoor area, and a dedicated storage section, all designed with warm Lebanese décor and comfortable seating arrangements. Footfall has improved with the opening of nearby tenants, further supporting daily traffic and visibility.
The space is leased under quarterly rental terms, with the main outlet costing approximately AED 35,000 per quarter, the outdoor area AED 6,000 per quarter, and the storage unit AED 4,500 per quarter. Dubai Holding applies a 5% annual renewal increase. The owner values current equipment and assets at over AED 120,000, while the original fit-out investment was approximately AED 450,000, reflecting the quality and franchise-ready design of the space.
Operations are managed by a compact team of 7 staff members, including cross-trained kitchen personnel and front-of-house support. Payroll is streamlined, and management responsibilities are handled by the current ownership. The restaurant uses aggregator platforms for delivery and maintains accounting support to ensure proper financial tracking and reporting.
Average monthly revenue ranges between AED 40,000 and AED 50,000, with seasonal variations such as Ramadan generating around AED 35,000. Monthly expenses include food costs of roughly AED 3,500, utilities around AED 4,200, staff salaries, and aggregator commissions. Profitability fluctuates with footfall and marketing activity but remains aligned with typical early-stage franchise-oriented restaurant operations.
The owner’s valuation target is approximately AED 600,000 to AED 700,000, reflecting brand development, asset value, and the strategic mall location.
More details will be provided after signing the NDA.
