Key Business Highlights:
Established Heritage Brand: Leading Lebanese quick-service restaurant brand with over 40 years of operating history and strong multi-generational brand recognition across the region.
High-Volume QSR Platform: Operates high-throughput outlets designed to capture both dine-in and delivery demand, driving consistent transaction volumes.
Strong Financial Scale: Generated AED 50M+ in revenue in 2025 with a gross margin of approximately 68.8 percent.
Regional Franchise Rights: Holds regional franchise rights across multiple GCC markets, providing clear expansion optionality beyond the current operating footprint.
Scalable Operating Model: Built on standardized systems and a replicable menu format, enabling efficient roll-out while maintaining service speed and product consistency.
Strong Competitive Positioning: Well-positioned within the fast-casual and Lebanese street-food segment, supported by cultural relevance, brand loyalty, and broad customer appeal.
