A network of e-commerce websites, acting as an intermediary for flower delivery to over 170 countries. Service agreements in place with florists and suppliers of associated gifts across the world, facilitating deliveries to customers globally. Generates profit by charging an additional 30% on its suppliers' retail prices.
Key Aspects
- Operates c.550 websites under the Flower Connection brand, providing a global reach across 32 languages.
- Most of its websites appear on the first page of generic Google search results, distinguishing it from competitors and generating high levels of traffic and visibility.
- Relationships in place with florists in over 170 countries, facilitating the efficient delivery of flowers to its e-commerce customers.
- Generates sales by charging an additional 30% on its suppliers' initial retail costs.
- Achieves around 50,000 sales annually and plans to boost growth by expanding flower delivery services to other countries.
- Supported by a back office in Pakistan, the company delivers outstanding online customer support 7 days a week.
Opportunities
- Soon expanding into an additional 50 countries, increasing its global market share and generating significant revenue growth.
- Plans to continue diversifying its product range to include associated gifts such as perfumes, chocolates and gift baskets, adding significant value to its offering.
- Set to begin offering a wider variety of flower options, using more than one supplier in each location to increase customer choice and further improve sales.
- Opportunity for a larger acquirer in the flower delivery market to leverage the company's extensive online presence to expand its global reach.
- Scope for an acquirer operating in the remote fulfilment space to enter the lucrative floristry and gift markets.
Potential Purchasers
- E-commerce purveyors of flowers, plants and horticultural products and accessories.
- E-commerce retailers of home and leisure products.
- Floral retail groups.
Turnover – c$4.2m
Adj. EBITDA - $580k
