The business was originally founded in May 2022 and has grown rapidly from a single concept to five branches within approximately three years. One branch has already been sold, and the owner is now preparing to sell the remaining four as he plans to relocate permanently to Peru to join his family’s business operations.
The group operates across several high traffic food hall locations in Dubai, offering a mix of Peruvian, Nikkei, and contemporary fusion concepts. These locations benefit from strong footfall, modern infrastructure, and built in customer flow typical of premium food hall environments.
The business provides a diverse range of food hall dining experiences, each concept tailored to its location and customer base. Kitchen setups vary by site, with Palm Jumeirah Mall and Market Island equipped with full hot and cold kitchen assets, while Crudo operates efficiently with minimal equipment provided by the food hall. Crudo is also the highest margin concept, generating approximately AED 1.5 million annually with a lean staffing model.
The group operates under three trade licenses, with Market Island’s two concepts functioning under a combined license and shared kitchen. Crudo is registered as a branch under the primary license. The workforce consists of around 20 employees, including 18 restaurant staff, two administrative or executive staff, and one driver. Monthly payroll is approximately AED 65,000, with salaries generally ranging from AED 3,000 to AED 6,000, inclusive of accommodation and transportation allowances.
Financial performance across the four active branches exceeded AED 5 million in revenue last year, with average net profit margins of 14–15%. Rent is structured as a percentage of sales at each location, including 22% at Nakheel Mall, 14% at Festival City with an AED 8,000 minimum, and 25% at Crudo. Monthly miscellaneous expenses typically range between AED 10,000 and AED 15,000, and food cost is maintained at an efficient 14–15%.
The business previously received valuations around AED 4 million and had an initial asking price of AED 5 million. Due to changes in the portfolio and current market conditions, the owner is now asking AED 3.5 million for the four branches and is open to considering offers around AED 2.5 million.
The company maintains an active online presence and operates exclusively with Deliveroo after discontinuing Talabat and Careem due to high commission structures. A dedicated delivery platform specialist manages promotions and campaigns to optimize delivery sales performance.
More details will be provided after signing the NDA.
