Established in 2018, this Dubai-based clothing brand specializes in high-quality apparel, offering a unique blend of contemporary and traditional designs. Known for its stylish, meticulously crafted pieces, the brand appeals to fashion-forward clients seeking standout clothing for various occasions. The designs are created by an in-house team based in Bangkok, with all pieces crafted from 100% high-grade polyester imported from Korea. The boutique focuses on modest fashion for its Arab clientele, ensuring that each piece is classy and sophisticated. The customer base is primarily Arab women, with 80% Emirati, 10% Saudi, and 10% from other nationalities. The business has built a loyal following of 18,000 customers with a 39% returning customer rate in 2022, marking a 29% increase from 2021. It has also partnered with over 50 influencers across the GCC. As of July 2024, the inventory is valued at AED 260,000. In 2022, the brand achieved gross sales of AED 1.5M, but sales dropped to AED 791,000 in 2023 due to downsizing and reduced marketing efforts. Online sales made up 51% of total revenue, while the remaining 49% came from the physical store.
BUSINESS DETAILS:
Established: since 2018
Location: Jumeirah
Physical Store Size: 720sqft
Yearly Rent: 97,000 AED
Warehouse Size: 140sqft
Yearly Rent: 10,000 AED
Yearly Rent: 35,000 AED
Monthly Revenue: 53,000 AED
Number of Staff: 3
Clientele: 80% Emirati, 10% Saudi, and 10% other nationalities.
Inventory Value: 260,000 AED
Selling Price: 1,350,000 AED
FACILITIES & FEATURES:
• Physical Boutique/Warehouse
• In-House Design Team
• Premium Fabric
• Online Store
• Customer Database
• Clientele
• Partnerships and Collaborations
• Online Sales Channels
• Collaborations with Designers
• Exclusive Events
• Social Media Accounts
• Brand Reputation
• Design Intellectual Property
For further details please don't hesitate to contact us!
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