Please read this detailed advert carefully to avoid asking questions that we have answered below.
We’re offering a fully operational healthy café located inside a well-established fitness environment.
The business focuses on protein shakes, smoothies, organic coffee and a small range of healthy grab-and-go items. Over time we’ve refined the menu so that the best-selling items are high margin and easy to execute. Current gross margin sits around 75% on core products.
The team runs the day-to-day, we are not operationally involved at all.
The owner typically visits once a week, sometimes once every two weeks. There is no hands-on management required for daily service. Staff are trained and on a commission structure, which keeps them motivated to upsell and maintain service standards.
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AUTONOMOUS OPERATIONS
- Fully staff-run
- Documented recipes and SOPs
- Established supplier relationships
- Accounting handled by staff
- Delivery platforms integrated
- Clear shift structure
The café has a 4.9 Google rating (300+ reviews), established supplier relationships, documented recipes, POS systems in place and full compliance (licenses, visas, hygiene certifications).
This is not a start-up. It is an operating business with real numbers and audited accounts.
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FINANCIAL OVERVIEW
2024 (Audited)
• Revenue: AED 357,389
(Total sales generated during the year)
• Gross Profit: AED 246,775 (69%)
(Revenue minus cost of goods sold)
• Net Profit: AED 23,758
(Profit after all operating expenses + Depreciation)
• Cash Profit: ~AED 51,274
(Cash Profit is the Real Extra Cash generated from operations during 2024, as per yearly audit).
There is no owner salary inside these figures and no personal expenses charged to the business. This is what the business has made exactly in 2024.
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SALES BREAKDOWN:
- 65–70% Protein Shakes & Smoothies
- 15–20% Healthy Food
- 10% Coffee
We also operate a prepaid subscription model for protein shakes, which locks in repeat customers and generates upfront cash flow. Subscription packages represent a recurring component of monthly revenue and provide upfront cash flow visibility.
Now that we have a stable 3-person team, we are developing in-house delivery to retain customers even if they no longer renew their gym membership. This opens additional upside that has not yet been fully leveraged.
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FIXED COSTS:
- Rent ~3750 AED month
- 3 staff (salary + commission) ~ AED 6,500–7,000/month total
- Utilities and Internet are included in the rent
- No marketing spend
The current fixed cost base allows the business to operate sustainably even at moderate sales volumes.
The café operates under a formal written agreement with the host facility.
The lease renews every two years and has been consistently renewed. Rent is paid monthly and has remained stable.
There is no competing F&B concept within the facility and no physical space allocated for one.
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2025 CONTEXT (Renovation Year)
In 2025, the host gym underwent a full renovation and repositioning. Footfall dropped significantly for several months during that period.
As expected, this resulted in a temporary operating loss for the year.
However:
- Gross margins improved to ~75%
- Cost discipline tightened
- Staff retained
- Operations continued
- The facility is now fully renovated and upgraded
The revenue compression was linked to the renovation period, not to a structural issue in the business model.
Since completion of renovation, member traffic has normalised and operational metrics have stabilised. Since completion of renovation, monthly sales have returned to late-2024 levels, with gross margins maintained at ~75%.
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WHY WE'RE SELLING?
We are not required to sell and will continue operating if the right buyer is not found.
We are reallocating capital into property investment. There is no operational crisis, no debt, and no urgency to exit. The business runs as it is today.
We built it to operate independently and not require daily owner involvement. That objective has been achieved.
The next owner can either:
- Keep it steady as a structured, semi-passive asset
- Or actively grow it
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GROWTH AREAS (Not Explored)
There are several areas that were not actively pursued under current ownership:
1. Paid social media campaigns (the business has historically relied entirely on in-house traffic).
2. External neighborhood marketing (i.e., dozens of residential towers at walking distance, all with their own gym)
3. In-house delivery (we have only started doing this now, to retain gym members as customers when they stop their membership AND increase the frequency of packages redemption / renewals)
4. Partnerships with other gyms or paddle clubs nearby (also not explored)
And the 5th point below would have required more owner involvement, and this was not our vision:
5. Multi-location expansion: opening in other gyms around Dubai, or even having a kiosk at smaller gyms once a week (protein shakes and smoothies only require ice boxes for pre-packed ingredients and a blender.)
Historically, the business has relied primarily on in-house footfall, which keeps marketing costs near zero. A new owner could choose to diversify customer acquisition beyond this base.
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ASKING PRICE:
AED 350,000
The valuation reflects the secured location, low fixed cost structure, audited track record and immediate operational continuity.
For context: replicating this setup today would require:
- Equipment & fit-out: ~AED 200,000–240,000
- Trade license, deposits & setup costs
- Staff recruitment & visa processing
- Recipe development & product testing
- Supplier onboarding
- 6–12 months of trial-and-error stabilization
This offering includes an operating business with audited history, trained team and immediate continuity.
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WHAT IS INCLUDED:
- Trade License for coffee shop and restaurant
- Brand
- Website
- Full operational setup
- Trained staff
- SOPs and documentation
- Accounting Software with years of accounting.
- POS for sales entries
- Supplier relationships
- Subscription model
- Delivery platform integration (Careem & Deliveroo)
- VAT-registered entity (currently compliant; eligibility for deregistration can be assessed by the new owner’s accountant if desired)
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