This business is an established, highly profitable direct-to-consumer fine jewellery brand specializing in moissanite and lab-grown diamond engagement rings, wedding bands, sets, and fine jewellery. Operating online since November 2020, the brand offers an extensive catalog designed to serve high-intent bridal and fine jewellery shoppers.
By leveraging an asset-light, made-to-order manufacturing model with a primary factory partner of 5+ years, the business maintains zero-inventory holding risks, tight quality control, and excellent unit economics. Customers pay upfront at checkout through Shopify payment gateways, generating an advantageous working-capital cycle that self-funds growth while producing $1.24M in TTM revenue and $329K in TTM net profit. With an outstanding 51.8% TTM gross margin, a 26.4% net profit margin, 56 consecutive profitable months, and an engagement-ring midpoint price of $1,323.56, this business represents a turnkey, managed digital asset with massive room for international and lab-grown diamond catalog expansion.
Continued Business Operations: For investors or hands-off buyers seeking a turnkey asset, up to 90 days of dedicated transition support is included to ensure a smooth system, supplier, and operational handover. It is entirely up to you as a buyer whether you retain support post-acquisition or prefer taking over day-to-day operations yourself.
Key Highlights
TTM Revenue: $1.24M
TTM Net Profit: $329K
Gross Margin: 51.8%
Geographic Reach: Global reach supported by free worldwide delivery
Core Operating Platform: Shopify Storefront | Meta Ads & Google Shopping | Omnisend Email & SMS
Operational Efficiency: Fully managed post-sale for a completely hands-off investment
Investment Highlights
Strong Unit Economics: A 51.8% TTM gross margin and high-ticket order values yield strong gross profit per order, providing excellent profitability to absorb ad acquisition spend while maintaining a 26.4% net margin.
Asset-Light On-Demand Supply Chain: Features custom made-to-order manufacturing with an established primary partner of 5+ years and factory direct-dispatch (3–5 day production lead time).
Self-Funded Growth Model: Customers pay upfront at checkout through Shopify payment processing, creating an immediate positive cash flow cycle before monthly supplier and fulfillment invoices are settled.
High-Ticket Fine Jewellery Demand: Strong product positioning with 66.3% of the entire catalog priced at 1,000 or higher, anchored by high-intent engagement rings.
56 Consecutive Profitable Months: Consistent operational profitability track record since launch, proving sustained demand in the booming moissanite and lab-grown diamond sector.
Market Opportunity
Lab-Grown Diamond Expansion: Expand the lab-grown diamond range beyond the current 49 SKUs to capture the massive structural consumer shift toward lab-grown central stones (61% US adoption rate).
Lifecycle Email & Cross-Sell Retention: Activate cross-sell flows targeting previous engagement ring buyers to market matching wedding bands and wedding sets.
Search & Shopping Ad Scaling: Scale search and shopping ad campaigns targeting high-intent keywords for moissanite, lab-grown diamonds, and custom engagement rings.
International Market Penetration: Scale digital marketing into high-purchasing European, UK, and Middle Eastern markets leveraging existing worldwide FedEx insured logistics.
Marketing & Growth Infrastructure
Meta & Google Acquisition Engine: Multi-channel advertising campaigns driving targeted high-intent traffic to high-converting product pages.
Omnisend CRM & Email Automation: Pre-configured email and SMS database driving automated welcome, post-purchase, and cross-sell lifecycle sequences.
Shopify DTC Storefront: Highly optimized, globally scalable Shopify webstore offering a broad range of jewellery products and variants.
Assets Included in the Sale
Turnkey Shopify storefront and primary domain ownership.
Full ownership of the brand, trademarks, logo, and digital marketing assets.
Complete ownership and listing documentation of the entire 767 SKU catalog (43,725 variants across moissanite and lab-grown diamonds).
Direct 5+ year primary manufacturer relationship with established made-to-order dispatch workflow.
Complete customer database with full historical transaction data.
Configured Omnisend email instance and Meta/Google advertising account history.
Competitive Positioning
Unlike generic reseller or dropshipping businesses, this brand stands out as a defensible, high-ticket brand asset:
Asset-Light Custom Manufacturing: Zero inventory holding risk with made-to-order factory dispatch on every order.
High Transaction Values: High average order values anchored by $1,000+ engagement rings and $2,000+ bridal sets.
Outstanding Profit Margins: Strong 51.8% gross margin supporting a healthy 26.4% net profit margin on a $1.25M annual revenue baseline.
Growth & Scaling Opportunities
Scale Lab-Grown Diamonds: Introduce new high-carat lab-grown diamond SKUs across popular halo, solitaire, and hidden halo ring settings.
Expand Catalog Depth: Introduce complementary fine jewellery categories (e.g., tennis bracelets, anniversary bands, pendants) alongside core rings.
Automated Lifecycle Flows: Expand lifecycle email sequences in Omnisend to convert non-purchasing site visitors and increase customer lifetime value.
Day-to-Day Operations
Managing daily customer orders and automated factory dispatch routing.
Reviewing digital advertising performance and optimizing Meta/Google ad spend.
Overseeing custom production timelines with the primary manufacturing partner.
Overseeing customer support, inbox inquiries, ring resizing, and post-purchase service.
Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.
Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
