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The assurance of repeat, ongoing business - customers often sign up for 12 months - is one of this sector's most compelling attractions. Gym franchises have also proven astonishingly resilient during downturns: the health and fitness market grew by 4% between 2008 and 2011. Through bulk buying and centralised marketing, health and fitness franchises have been well equipped to pioneer a 'no-frills' model appropriate in a time of austerity.